The purpose of this event is to call the attention of travel and tourism industry. The atmosphere stimulates the desire to travel among visitors. The event offers expanded product and service offerings for every target group in this industry, from national tourism organizations, airlines, cruises, hotels and resorts, to outbound and inbound travel packages. Its target audience are:
· Travel and Tourism Trade Practitioners
- Corporate and Business Travelers
- Holiday Travelers
- Incentive and Convention Planners
- Government and Business Leaders
- Direct Buyers and Investors
I find their marketing materials effective enough to attract visitors from traveling. I, myself, suddenly felt the urge of traveling after I saw their advertisements. Also, I saw a lot of people came there. There are also a lot of exhibiting companies who participated and they all seemed to get buyer participants. I saw a lot of visitors and they seemed very much interested. The place was not boring. It was actually a very lively event with their entertainment, games and presentations. Their ads are colorful enough and nice to look at and read. From the picture I took beside their promo ads, it is proven that it is clear, big enough and inviting. Even though there were a lot of booths, the directions were made very clear thru the color division they made. It is very informative and clear. Also, from the entrance, with the “Mabuhay” sign and warm greetings from a person wearing a face mascot and smiling people, made me feel very much welcome. Overall, I can say that the event is another successful industry event in town.
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